由于近期爆发新型冠状病毒引发的肺炎疫情(2019-ncov)，上海市政府已启动重大突发公共卫生事件一级响应。为贯彻落实上海市疫情防控工作领导小组的防疫工作指导方针，原定于2020年3月11～14日在上海新国际博览中心举办的2020 年中国家电及消费电子博览会(awe2020)将延期举办，具体通知如下：
中国家电及消费电子博览会——awe
2020年3月11-14日
awe将继续与您相约上海新国际博览中心。
创建全新智能家居生态，定义未来智慧生活。
awe2020主要信息
时间：2020年3月11~14日
地点：上海新国际博览中心
展馆：w1~w5，n1~n5，e1~e3
关于awe
awe作为亚洲规模大、全球三甲的国际家电及消费电子展览会，汇聚了全球顶级的产品体验场景、贸易商洽机会、技术战略交流环境、品牌传播声量、多维度用户人群、跨界交流平台、资本市场关注，提升产业社会关注度和影响力，为参展品牌和合作伙伴全面赋能。2019年，awe创造了10个展馆，34万人次、13万平米规模、近900家全球领先品牌参与的全新记录，以ai为核心驱动元素，充分体现了ai赋能下的智慧生活。
合作伙伴
awe价值
观众数量持续井喷式增长
awe2019观众数量近34万人次，同比增长5.8%
其中企业高管、海外观众和消费者到达比例明显提升，
预计2020年参展观众总数将突破38万人次
专业观众驱动商务拓展及产业升级
消费者主导多维影响力
大众消费者的到达比例每年以200%的速度增长，时尚和消费达人、网红助燃了他们的热情，参展企业产品创新性、场景互动性、体验趣味性等多维度指标成为他们评判的标准。在awe，消费意识超前的意见领袖不仅要尝鲜，更将大众对智慧生活的愿景带给您。
全面覆盖亚洲及欧美市场
展期四天，共有来自全球多个国家和地区的超过20000人次国际观众参观了awe2019。其中，超过80%的海外观众来自亚洲及欧美地区拓展海外市场提供高效对接平台。
大咖共论洞见产业新趋势
awe期间顶级峰会密集举办，国内外业界风云人物、跨界顶级大咖聚首于此，一同论道行业发展趋势、洞察经济脉络。
同时，为了吸引更多的消费者关注，awe还特设了丰富多彩的活动，如激发消费者购买需求的“京东全球品质购物节”、能够增强传播和体验效果的“awe厨电美食节”、在企业与消费者之间构建直接、高效的交流通路。
战略发布技术革新
每一年，在awe现场可以看到上百个企业发布全新产品、公布新战略、展示领先技术。通过awe期间的产品发布会、战略发布会、经销商大会等，企业可以清楚地了解行业未来智慧生活的发展趋势，深刻洞察消费者的真实诉求与愿望。
艾普兰奖至高荣膺
每年代表着智慧生活领域的至高荣誉⸺艾普兰奖的揭晓都会让整个行业高度关注。媒体的聚焦、大众的追捧、企业品牌背书的加磅，被很多企业视为对自身产品和技术的高评价。尤其，2019年艾普兰金口碑奖的评选，京东上线仅仅10天的时间里，共有超过300万消费者进行投票，成为真正的口碑之作。
品牌宣传资源全方位输出助力企业造势传播
awe每年都会投放大量高端优质广告资源⸺黄浦江边灯光幕墙、上海机场、上海电视广播、社交媒体朋友圈，全方位信息传播，激发公众关注，让更多的人了解awe和参展品牌，帮助企业聚集3月强声量。
全球媒体量级矩阵国内外报道势态高涨
awe2019正值两会，央视《新闻联播》、《对话》、《深度财经》、《消费主张》、《时间》、《中国财经报道》、《新闻直播间》、《午夜新闻》等八大栏目对awe2019进行了超过200多分钟、长达三周的纵深报道，赢得了万众瞩目的关注。
除央视外，全国各地电视台，包括上海电视台、东方卫视、北京电视台、财经、广东电视台、教育电视台、江苏电视台等多档节目先后对awe进行了反复报道。
路透社、福布斯、埃菲社、日本经济新闻社、纽约时报等全球知名媒体也前赴awe2019进行深入报道；日本著名的经济节目之一、日本东京电视台wbs专门派遣报道小组，深入awe洞察中国家电与消费电子产业的发展趋势与新动向。
对awe 而言，2019 年意味着一个全新的起点，awe将进入一个全新的发展阶段。 2020 年 awe 的规模还将进一步扩大，计划将扩至 13 个展馆，展馆面积将逾 15万平米。展示的产品品类将更加丰富，全球家电与消费电子行业在品质生活与智慧生活领域的新创新成果都将在 awe2020得到展现。届时，awe 必将演绎更多精彩。
同期活动：
march 11-14, 2020
awe will continue to meet you at shanghai new international expocenter.
create a new smart home ecology and define the future smartlife.
awe2020 main information
time: 11~14 march 2020
venue: shanghai new international expo center
exhibition hall: w1 ~ w5, n1 ~ n5, e1 ~ e3
about awe
awe, as the largest international home appliances and consumerelectronics exhibition in asia and the top three in the world, hasgathered the world's top product experience scenarios, tradenegotiation opportunities, technology strategic communicationenvironment, brand communication volume, multi-dimensional usergroups, cross-border communication platform, capital marketattention, improved the industrial social attention and influence,and fully endowed the participating brands and partners yes. in2019, awe has created 10 pavilions, 340000 people, 130000 squaremeters and nearly 900 global leading brands. with ai as the coredriving element, awe fully embodies the intelligent life underai.
awe value
the number of visitors continues to increase in ablowout
awe2019 has nearly 340000 visitors, up 5.8% year on year
among them, the proportion of corporate executives, overseasvisitors and consumers has increased significantly,
it is estimated that the total number of visitors will exceed380000 in 2020
professional audience drives business development and industrialupgrading
consumer led multi-dimensional influence
the arrival rate of mass consumers increases by 200% every year.fashion and consumption elites and online celebrities fuel theirenthusiasm. multi-dimensional indicators such as productinnovation, scene interaction and experience interest become theircriteria. in awe, opinion leaders with advanced consumptionawareness should not only try new things, but also bring thepublic's vision of intelligent life to you.
full coverage of asian and european markets
during the four-day exhibition period, more than 20000international visitors from many countries and regions around theworld visited awe2019. among them, more than 80% of overseasvisitors come from asia, europe and the united states to expandoverseas markets and provide efficient docking platforms.
on the new trend of industry
during the awe period, the top summit was held intensively, andpeople of the industry at home and abroad, top cross-bordercelebrities gathered here to discuss the industry development trendand insight into the economic context.
at the same time, in order to attract more consumers' attention,awe has also set up a variety of activities, such as jingdongglobal quality shopping festival to stimulate consumers' purchasedemand, awe kitchen and electric food festival to enhancecommunication and experience effect, and to build a direct andefficient communication channel between enterprises andconsumers.
strategy release technology innovation
every year, hundreds of enterprises can be seen on awe site torelease new products, release the latest strategies and displayleading technologies. through the product conference, strategicconference and dealer conference during awe, enterprises canclearly understand the development trend of the industry's futuresmart life, and deeply understand the real demands and aspirationsof consumers.
epland award
every year, the unveiling of the epland award, which representsthe highest honor in the field of intelligent life, will make thewhole industry pay close attention to it. the focus of the media,the pursuit of the public, and the endorsement of corporate brandsare regarded by many enterprises as the highest evaluation of theirproducts and technologies. in particular, in 2019, during theselection of the eplan golden reputation award, jingdong only wentonline for 10 days, with more than 3 million consumers voting,becoming a real work of public praise.
all round output of brand publicity resources helps enterprisesto build momentum and spread
awe will launch a large number of high-end high-qualityadvertising resources every year, such as lighting curtain wallbeside the huangpu river, shanghai airport, shanghai tvbroadcasting, social media circle of friends, to spread all-roundinformation, stimulate public attention, let more people know aweand participating brands, and help enterprises gather the strongestvoice in march.
global media scale matrix domestic and international reports areon the rise
awe2019 is in the second session of the two sessions. cctv'seight columns, news broadcast, dialogue, in-depth finance andeconomics, consumption proposition, first time, china finance andeconomics report, news live room, midnight news, etc., havereported awe2019 in depth for more than 200 minutes and for up tothree weeks, winning the attention of the public.
in addition to cctv, tv stations all over the country, includingshanghai tv, oriental satellite tv, beijing tv, first finance andeconomics, guangdong tv, education tv, jiangsu tv and otherprograms have repeatedly reported awe.
reuters, forbes, efi news agency, japan economic news agency,new york times and other global well-known media also went toawe2019 for in-depth coverage; one of the most famous economicprograms in japan, wbs of tokyo tv station, sent a specialreporting team to have in-depth insight into the development trendand latest trend of china's home appliances and consumerelectronics industry.
for awe, 2019 means a new starting point and awe will enter anew stage of development. in 2020, awe will be further expanded to13 pavilions, covering an area of more than 150000 square meters.the products displayed will be more abundant, and the latestinnovation achievements of global home appliances and consumerelectronics industry in the field of quality life and intelligentlife will be displayed in awe2020. at that time, awe will play morewonderful.
[contact: miss ma 15121196695 same as v]
相关产品：上海家电展 , 2020上海awe报名处 , 白色家电展

---

上海市隆橙营销策划中心
17269427257