叮叮学府总部 by shark&shark
小蜜蜂“叮叮”是叮叮学府的品牌吉祥物。学府总部大楼里容纳了数十间教室、舞蹈室、乐器室、一个图书馆、品牌咖啡厅和文具店，以及一整层楼的幼教中心，为年龄在19个月至16岁之间的儿童提供多样化的教学和娱乐服务。
为了使初创品牌迅速建立起清晰的品牌形象，小蜜蜂相关的元素使用在了室内设计中。六边形、翅羽和触角的形状、花瓣，以及标志性的黄色出现在空间各处。
“地球村”是幼教中心的专属教程，这部分的室内设计与教程的编制同步进行、相互激发，确保最后呈现的空间环境为教学提供合适的场景和无限的灵感。七巧板拼贴图案的亚麻地毡在地面抽象地展示了一幅世界地图，地图上每一片大陆对应着一项幼儿活动，空间设计融合了地图所在位置的人文地理特质。
叮叮品牌咖啡厅是交流聚会的场所，也是家长们等候小朋友的区域。两个翅羽一样微曲的长沙发把空间分隔为几个区域，定制的餐椅靠背也是一对色彩鲜艳的翅羽。吧台从咖啡厅一直延伸到文具店，曲线的形态终止于一个圆形的货架，像小蜜蜂的触角。
具有防护性能的材料，如软木、亚麻地毡、皮革软包和海绵垫子，使用在任何有碰撞可能发生的位置。细部的设计也充分考虑了儿童的安全性——圆角的边缘、皮革软包的门把手、可触范围内设备的防护罩等等。除此之外，儿童的身体尺度也体现在每一处设计之中——架起的小尺度树屋、高低台面的接待台、楼梯的扶手，以及门上的安全视窗。
shiny yellow color bee “ding ding” is brand mascot of ding ding counseling, a multi-discipline education and recreation center for children from 19 months to 16 years old. the building accommodates numbers of classrooms, dancing rooms, music rooms, a library, a cafe and stationery, toy shops, and a full floor of nursery.
to launch the brand and give well-articulated visual identity to customers, bee-related elements are used in interior design. hexagons, shapes of wing and tentacle, petals and iconic yellow color are witnessed all around.
“global village” is proprietary curriculum of the nursery. interior design of this area is developed closely with nursery teachers, to ensure the space provides every inspiration of teaching and learning. tangram linoleum flooring is presenting a world map, of which each continent accommodates an activity of toddler, in the concept of its geographical characteristic.
ding ding cafe serves as social point and waiting area for parents. two long sofas curved like wings define the space in several zones. dining chairs are customized with a colorful wing-shaped back. the counter is continuous from cafe into stationery, and ends as a circle display shelf, like a tentacle.
protective materials such as cork, linoleum, leather and foam mat are applied where potential bumps may happen. details are also carefully considered to avoid any accidental injury – rounded corners everywhere, soft door knobs, covers of reachable facilities, etc. furthermore, children’s ergonomics is taken into account in many locations – treehouse, reception counter, staircase handrails and peeping windows on the door.
image上海上语建筑设计有限公司/来源:shark&shark